Dubai International Boat Show
Event Communications & PR
Dubai International Boat Show is the region's premier marine luxury event, showcasing superyachts, boats, and marine technology from global manufacturers.
pieces of coverage
media outlets
markets reached
estimated audience reach
journalists engaged
THE CHALLENGE
Dubai International Boat Show needed to build anticipation before the event, maximise media visibility during the show and sustain momentum afterwards — while reaching local, regional and international audiences.
THE SOLUTION
A full-funnel media relations strategy was implemented across the pre-event, event and post-event phases. The campaign focused on global, regional and local media engagement, pre-event media briefings and story development, exhibitor and product-led storytelling, event announcements and launches, on-ground media management, international press engagement, and post-event amplification.
The strategy connected the show's multiple features, exhibitors and announcements into a continuous stream of media-worthy stories.
THE IMPACT
The event generated 1200+ pieces of coverage across 280+ media outlets, reaching 14 markets with an estimated audience reach of 229M+ and 175+ journalists engaged.
What Changed
The event became a media platform
Rather than simply reporting on the show, the campaign created multiple storylines around exhibitors, launches and industry developments.
International visibility expanded
The media programme extended beyond the UAE into regional and global publications.
Coverage became continuous
A three-phase PR strategy ensured momentum before, during and after the event.
Confidentiality Note: Selected campaign details, internal workflows, and platform-level performance data have been summarised to protect client confidentiality.
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