Core42
Corporate Communications, AI Positioning, Sovereignty narrative & Executive Profiling
Core42 is a UAE-based technology leader. We helped position their corporate narrative around Cloud, AI, sovereign solutions, and major partnerships like Microsoft.
media placements
executive interviews
priority announcements supported
media reach
increase in share of voice
THE CHALLENGE
As an emerging technology leader within the UAE's AI and digital infrastructure ecosystem, Core42 needed to establish a strong corporate narrative and build visibility around its rapidly expanding portfolio, partnerships and technology capabilities.
THE SOLUTION
A strategic communications programme was developed spanning corporate PR, executive profiling, media relations, announcement management and crisis communications.
The programme supported major corporate moments including the Core42–Microsoft partnership and the launch of the Core42 Cloud for Sovereignty, while creating a consistent narrative around AI, cloud, digital infrastructure and innovation. Key activities included corporate announcements, executive interviews, AI/infrastructure positioning, event communications, and partnership storytelling.
THE IMPACT
The communications strategy drove 7500+ media placements, 175+ executive interviews, supported 8 priority announcements, reached an estimated 125M+ audience, and resulted in a 48% increase in share of voice.
What Changed
From technology company to strategic AI player
Communications helped strengthen Core42's positioning within the region's rapidly evolving AI ecosystem.
Partnerships became reputation moments
Major technology partnerships were transformed into broader corporate narratives.
Leadership visibility increased
Executives were positioned as credible voices across AI, infrastructure and digital transformation.
Confidentiality Note: Selected campaign details, internal workflows, and platform-level performance data have been summarised to protect client confidentiality.
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