Maison Des Fleurs
SEO, Performance Marketing & Digital Analytics
Maison Des Fleurs is a premium flower and gifting brand offering luxury floral arrangements, long-life roses, plants, and curated gifts through its ecommerce platform and physical stores across the UAE.
Increase in organic website traffic within three months
Increase in website revenue compared to the previous year
Of conversions generated through organic search and direct traffic
Of conversions generated through Google Ads
Of conversions generated through social and referral channels
THE CHALLENGE
Maison Des Fleurs needed to improve ecommerce visibility, generate more online sales, and better understand how organic, paid, social, and referral channels contributed to conversions.
The website also required stronger technical SEO across product, category, occasion, and store-location pages, alongside a more reliable analytics setup for tracking customer behaviour from product discovery through purchase.
THE SOLUTION
A combined SEO, performance marketing, and digital analytics strategy was implemented.
SEO: Technical and on-page SEO improvements were applied across the ecommerce website, including metadata optimisation, semantic keyword targeting, canonical tags, crawl and indexation controls, internal linking, structured data, image optimisation, page speed improvements, and product and category page optimisation. Local SEO was strengthened through optimised store pages, location-based keywords, Google Business Profile improvements, local citations, and backlinks from relevant UAE directories, lifestyle platforms, commercial partners, and local publications.
Performance Marketing: Campaigns were managed across Google Search, Meta, display advertising, and AdRoll remarketing. Google captured high-intent demand, while Meta, display, and AdRoll supported product discovery, audience development, and remarketing. Assisted-conversion reports, conversion paths, and attribution models were used to understand the role of each channel and guide channel-specific budget allocation.
Digital Analytics: An ecommerce dataLayer was implemented to track product views, add-to-cart actions, checkout activity, purchases, revenue, product categories, and acquisition sources. Ecommerce funnels and attribution reports were created in Google Analytics to identify customer drop-off points and measure how different channels contributed to completed purchases.
THE IMPACT
Organic website traffic increased by 25% within three months, while website revenue grew by approximately 38% compared to the previous year.
Organic search and direct traffic generated 47% of conversions, Google Ads contributed 33%, and social and referral channels contributed the remaining 20%.
The project created a more measurable ecommerce growth system, connecting SEO, paid media, local visibility, remarketing, conversion tracking, and revenue attribution.
What Changed
Organic visibility improved
Technical, on-page, ecommerce, and local SEO contributed to stronger search visibility and traffic growth.
Revenue increased
Website revenue grew by approximately 38% compared to the previous year.
Channel contribution became clearer
Organic and direct traffic generated 47% of conversions, Google generated 33%, and social and referral channels generated 20%.
Media budgets became more data-led
Conversion-path and attribution reporting helped guide channel-specific investment.
Ecommerce performance became measurable
The full customer journey from product view to purchase was tracked in Google Analytics.
Confidentiality Note: Selected campaign details, internal workflows, and platform-level performance data have been summarised to protect client confidentiality.
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