GITEX AI Europe
AI SEO, Technical SEO & Search Visibility
GITEX AI EUROPE is a major technology and artificial intelligence event in Berlin, connecting global enterprises, startups, investors, policymakers, and technology leaders.
Supported transition from gitex-europe.com to gitexeurope.com
Implemented AEO, GEO, LLM SEO, and conversational FAQs
Created structured entity graphs for main and sub-events
Standardised new domain and rescheduled dates globally
THE CHALLENGE
GITEX AI EUROPE needed a stronger search foundation to improve how the event and its sub-events were discovered, understood, and presented across Google and AI-powered search experiences.
The migration from gitex-europe.com to gitexeurope.com also needed to be managed without creating duplicate URLs, redirect issues, fragmented authority, or outdated pages in search results.
Following the rescheduling of the event, conflicting dates and legacy domain references also needed to be identified and corrected across website pages, schema, partner websites, media coverage, directories, and other external sources.
THE SOLUTION
A connected SEO and AI visibility framework was developed across six core areas.
AI SEO, AEO & GEO: Comprehensive keyword research and page mapping were completed across Attend, Exhibit, Sponsor, Travel, Agenda, and Speaker journeys. Conversational questions and long-tail searches were incorporated to improve relevance for AI assistants, voice-style queries, and modern search experiences. High-intent FAQs and matching FAQPage schema were created for priority pages, with duplication controls to reduce keyword overlap and improve content retrieval.
Domain Migration & Search Governance: A structured migration framework supported the move from gitex-europe.com to gitexeurope.com. This included old-to-new URL mapping, permanent redirects, canonical consolidation, sitemap alignment, redirect-chain prevention, and post-migration verification through Google Search Console to consolidate search signals.
Domain & Event-Date Consistency: Internal and external references were audited for outdated domains, incorrect URL formats, and conflicting event dates following the rescheduling. Correction guidelines and outreach workflows were developed for partner websites, sponsor pages, event directories, media publications, company newsrooms, and external sources.
Structured Data & Entity Optimisation: A connected JSON-LD Schema Graph was developed for the homepage, covering the website, webpage, event, organiser, organisation, and brand. Dedicated Schema Graphs were also created for four sub-event pages, with each sub-event connected to the main event through the superEvent relationship.
Technical, On-Page & Conversion SEO: The website was audited across crawlability, indexation, canonicals, redirects, sitemaps, internal linking, heading structure, metadata, and Core Web Vitals. SEO titles and descriptions were rewritten, and conversion paths were reviewed for form friction and trust signals.
Authority & Publishing Governance: A link-building strategy was developed around sponsors, speakers, partners, and event listings. Content and publishing guidelines were also created to maintain consistency across sitemaps, canonicals, schema, and media releases.
THE IMPACT
The project established a more structured and scalable search visibility foundation for GITEX AI EUROPE.
The new domain was supported by clearer migration and validation processes, while legacy URLs and conflicting domain references could be identified and corrected more systematically.
Event-date governance reduced the risk of outdated information appearing across the website, search results, external listings, and AI-generated answers following the rescheduling.
The main event and four sub-events were connected through a consistent structured-data framework, while keyword mapping and content optimisation created clearer search journeys for visitors, exhibitors, and sponsors.
What Changed
The new domain became central
Legacy domain and incorrect date references were systematically addressed.
Google received clearer signals
Google received cleaner migration, canonical, and indexing signals to consolidate domain authority.
Discovery journeys became structured
Search and AI discovery journeys became more structured across user intent clusters.
Sub-events became connected
The main event and sub-events became better connected through schema graphs.
Attend, Exhibit & Sponsor pathways cleared
Navigation, trust signals, and CTA paths became cleaner for main audience segments.
Publishing standards consolidated
Publishing standards became more consistent and scalable across press releases and newsrooms.
Confidentiality Note: Selected campaign details, internal workflows, and platform-level performance data have been summarised to protect client confidentiality.
Want to improve how your campaigns generate, track, and convert leads?
